Top 5 Beauty Retail Apps in New Zealand: Q3 2024 Performance

In the third quarter of 2024, the top beauty retail applications in New Zealand revealed interesting trends in weekly downloads, active users, and revenue. This analysis is based on data from Sensor Tower, providing insights into the performance of these apps.

MECCA - Beauty Shopping saw a notable fluctuation in weekly downloads, peaking mid-August with approximately 3.5K downloads. Its weekly active users hovered around 13K to 15K, with a peak in mid-August at about 15.3K.

Sephora - Beauty Shopping experienced a peak in downloads in mid-July with around 1.5K. The app's active users varied throughout the quarter, starting at 14.6K and peaking at 16.7K in mid-July.

Lush Fresh Handmade Cosmetics observed a gradual increase in downloads, reaching a high of 390 in August. The active user base also grew, peaking at 359 in the same month.

OLIVEYOUNG GLOBAL had a stable download trend, with numbers peaking at 278 in early September. Active users remained steady, averaging around 1.1K to 1.2K throughout the quarter.

Think Dirty – Shop Clean showed a significant spike in downloads in early September, reaching 761. The active user count also surged in the same period, peaking at 1.5K. Revenue trends showed modest fluctuations with a peak of $135 in late August.

These insights from Sensor Tower highlight the dynamic nature of the beauty retail app market in New Zealand, reflecting varying user engagement and interest across different platforms. For more detailed insights and data, visit Sensor Tower.